NANOLEAF | ナノリーフ
We believe that creating smarter, more efficient lighting experiences brings excitement to the lives of our customers and creates a more sustainable future for planet earth.
We do this by questioning conventional design wisdom and working to remove the barriers between doing good, looking good, and feeling good.
Simply put, we create the best damned lighting technology on the planet
IT STARTS WITH ‘WHY’.
Humans have been creating light for millennia. Long before electrons were harnessed to create electricity, we lit caves with fire. Hovels with torches, castles with lanterns, and homes with candles. Design decisions for these tools were made with the objective of containing an open flame, not creating the best light for the person using it. Even the Edison bulb was designed to handle high heat—light is just a side effect of heating a metal filament.
Humans don’t need to play with fire to create light anymore. So, we started to ask a very simple question:
HUMAN-CENTRIC DESIGN PROCESS
The people using our products are at the center of our design process. Since we’re no longer constrained by the need to contain fire, why shouldn’t they be? Our products are created using a participatory design approach, and we beta test with end users during prototyping as a matter of habit. This results in the focus of our efforts being placed on answering the question ‘what will people want and need?’ instead of ‘can we fit this into a screw-fixture?’
Nanoleaf began as a Kickstarter campaign in 2012, with the founders living in the production facility in China. Originally called the Nanolight, our first product existed because of a belief that the lightbulb didn’t have to look like a lightbulb just because. And could also be much more energy efficient than any lightbulb before it. Thus, the black sheep of LED lighting was born.
We kept the original campaign up to remind us where we got our start. Check it out here.
THE NANOLEAF STORY
HUMBLE BEGINNINGS AND PERPETUAL EVOLUTION
Our story begins with three adventure-seeking, life-loving, dream-chasing digital nomads with an aspiration: make the world a better place. It wasn’t a new idea, nor one unique to them. But there was a passionate, personal connection to it. The three founders met while building a solar-powered car on the University of Toronto’s World Solar Challenge team—and learned that there didn’t have to be a compromise between performance and efficiency.